Branding Insights

Here’s where I share my personal insights on strategy-led branding, mindset and connecting to your audience on a deeper level

Brand Strategy Yaritsa Arenas Brand Strategy Yaritsa Arenas

On multi-passionates and branding

We were wrapping up this amazing foodie tour in Rome and as we were saying our goodbyes and talking pleasantries about what's next for us (both in travel and in life), our tour guide mentioned she hated branding. 😳

Eeek! This is what I do, so obviously, I had questions.

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Yaritsa Arenas Yaritsa Arenas

Everyone's talking about money, but really what we're worried about is time

More than ever we're hustling and killing ourselves, all the while feeling guilty about not wanting to be the superwoman who can do everything all the time. * Insert dreams of winning the lotto and running away * I wanted to have a life where I can take a walk in the middle of a day, have a glass of wine with lunch, travel often AND help people do good in the world. Is that really too much to ask?

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Creative Business, Wellness Mindset Yaritsa Arenas Creative Business, Wellness Mindset Yaritsa Arenas

Honor your pace in life (and business)

I used to have a lot of judgements around my pacing. I tend to process things a little slower. Sure, I can be impulsive with smaller decisions, but when it comes to the pacing of my life, I find myself needing more slowness and room to let things sink in and settle. I ponder more. I like when I don't have a super tight upcoming deadlines all the time. This used to bother me because I was constantly faced with rush requests from clients and fellow brand designers that had inconceivably quick turnarounds.

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Creative Business Yaritsa Arenas Creative Business Yaritsa Arenas

What's your version of "Un-Certified"?

Melinda Livsey, a fellow brand strategist, recently added an Un-Certified Manifesto to her site. I thought it was pretty brilliant because while she doesn't believe certification is inherently a bad thing, it can add a lot of unnecessary pressure to how we run our business.We believe creativity comes from curiosity, not expertise, she says on her page.

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Creative Business, Brand Strategy Yaritsa Arenas Creative Business, Brand Strategy Yaritsa Arenas

What does your brand vision look like?

I'm sure you've heard about a Mood Board. It's a collage that pieces together images that you love to help you communicate what you're trying to create.

Recently, I created a Brand Vision Board, one that represents the feeling of how I see myself running and being in my business. I gotta say, I really enjoyed doing this for myself and thought I'd share what mine looks like.

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Creative Business, Brand Strategy Yaritsa Arenas Creative Business, Brand Strategy Yaritsa Arenas

How to attract your ideal clients

It's always exciting when a new prospect reaches out to you. But by  contrast, it's a little frustrating when you find out they're not a good  fit. Why are you not resonating with your ideal clients?

Most people at this point immediately want to create new graphics or change their visual brand. And that may be part of the reason depending on how your visuals represents you... but let's take a look at a few  other steps to take before you invest money on design.

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