Notes from the Studio


Key Branding Concepts Every Entrepreneur Should Know

Key Branding Concepts Every Entrepreneur Should Know

Developing your business can be daunting. Figuring out your why, message, services and look is time-consuming and requires a lot of brain power. On top of that, you now have to research a bunch of terms and concepts that brand designers throw out at you? Ugh! I know, but don’t despair, I’m helping you clear all that up so there’s one less thing on your to-do list.

I always aim to make everything on my site as easy to comprehend as possible, but in all my years in the industry, I have grown accustomed to certain terms and concepts that I sometimes forget are not day-to-day lingo to the people who come seeking my services.

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How Do I Get Started With My Brand & Website?

How Do I Get Started With My Brand & Website? [FAQs]

Are you ready to transform your branding?

For some the answer is a resounding YES! And yet I’ve met with a lot of people who are excited to get going, but don’t know where to begin and end up getting stuck. This can either lead to never getting started, or haphazardly putting something together that doesn’t really represent who they are. But don’t worry, we’re not going to let that happen to you!

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Specializing Is Not About Excluding, It's About Targeting

Specializing Is Not About Excluding, It’s About Targeting

Many people have a deep fear of putting a stake in the ground when it comes to their niche. They may have an idea of who they want to work with, but there is a fear around committing to that on their web copy and materials. Today I aim to put that fear to rest and show you why finding (and claiming) your niche is important.

I recently had a kick-off meeting where my client and I were discussing their homework to ensure we’re on the same page before we start working on their branding together.

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When is the best time to invest in your branding?

When is the Best Time to Invest in Your Branding?

Branding your business can sometimes feel like a Catch-22. In order to afford to invest in creating an authentic, polished brand, you have to have an authentic, polished brand that clients will trust and buy from in the first place. So what to do first? Do you invest in design up-front or do you wait until you’re more established to invest in design?

The cool thing about starting your entrepreneurial venture is that your business constantly evolves.

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Why It’s Important To Plan Content Before Designing Your Website

Why It’s Important To Plan Content Before Designing Your Website

The first thing everyone wants to talk about is what their branding and website are going to look like. What colors they like, what sites they want to emulate and where the images will go. But planning your site content is a must before you start design work on your website. And not just gathering your content, but strategically planning what feeling you want to convey to your audience and what message you want to get across.

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Empowered in Pink Mood Board

Pinks don’t always come in blush, champagne or cotton candy. They can also be bright and vibrant. Colors like hot pink or fuschia can be used in a way that has an empowered femininity, especially when adding other rich, warm colors to enhance your visuals.

This mood board was created for Latina Wellness, you can view the details of that project by clicking here.

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What Website Platform Is Best For You?

What Website Platform Is Best For You?

There are plenty of articles out there telling you why Squarespace is better than WordPress or vice versa. In my opinion, there is no “better”, it’s more about what you’re most comfortable using and what allows for your business to grow in the way that you want.

I find that Becky Kinkhead explained it best by saying:

Squarespace is like renting an apartment. You can make it aesthetically appealing with your brand identity and nice graphics, but there are certain limitations.

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Brand Yourself Before Others Brand You

16 Inspirational Quotes on Personal Branding

Brand Yourself Before Others Brand You

We don’t always think of ourselves as being a brand, perhaps we only assign that to people who own businesses with several employees. But consider this quote:

Even individuals need to develop a brand for themselves… Whatever your area of expertise, you can take steps to make people think of YOU when they think of your field. – Accelepoint Webzine

Now if you’re here, you probably have some interest in branding yourself as a business owner.

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