Notes from the Studio


Enhance your client experience with a Welcome Package

Enhance Your Client Experience with a Welcome Package

“A brand is much more than just a logo; it’s the entire experience people have when they interact with your business.” Lauren Hooker, Elle & Company

To me, the key in that quote is “an entire experience”. On-boarding your client doesn’t begin when a potential client first contacts you to talk about working together. It begins much sooner than that. How did they find out about you in the first place?

READ MORE→


Are Your Services Valuable to Your Clients?

Are Your Services Valuable to Your Clients?

“Price is what you pay. Value is what you get.” Warren Buffett

A huge part of what motivates someone to work with you over someone else who is equally qualified is perceived value. Things like testimonials and recommendations from colleagues play a big roll, don’t get me wrong, but once someone lands on your page, they still need to feel that you understand their needs and that you have the solution for their particular situation.

READ MORE→


Navy Femme Mood Board

Often blues are associated with men and masculine elements. But there are still ways to use blue and have a distinctly feminine look. Incorporating more organic and even illustrative visuals and brighter, more traditionally feminine colors as accents will definitely soften the masculine perception of blue. Even if blue is the primary color, the way you use it can shift how it’s perceived.

This mood board was inspired by the top left image “I would like to paint the way a bird sings”, which I found while browsing Pinterest.

READ MORE→


Key Branding Concepts Every Entrepreneur Should Know

Key Branding Concepts Every Entrepreneur Should Know

Developing your business can be daunting. Figuring out your why, message, services and look is time-consuming and requires a lot of brain power. On top of that, you now have to research a bunch of terms and concepts that brand designers throw out at you? Ugh! I know, but don’t despair, I’m helping you clear all that up so there’s one less thing on your to-do list.

I always aim to make everything on my site as easy to comprehend as possible, but in all my years in the industry, I have grown accustomed to certain terms and concepts that I sometimes forget are not day-to-day lingo to the people who come seeking my services.

READ MORE→


How Do I Get Started With My Brand & Website?

How Do I Get Started With My Brand & Website? [FAQs]

Are you ready to transform your branding?

For some the answer is a resounding YES! And yet I’ve met with a lot of people who are excited to get going, but don’t know where to begin and end up getting stuck. This can either lead to never getting started, or haphazardly putting something together that doesn’t really represent who they are. But don’t worry, we’re not going to let that happen to you!

READ MORE→


Specializing Is Not About Excluding, It's About Targeting

Specializing Is Not About Excluding, It’s About Targeting

Many people have a deep fear of putting a stake in the ground when it comes to their niche. They may have an idea of who they want to work with, but there is a fear around committing to that on their web copy and materials. Today I aim to put that fear to rest and show you why finding (and claiming) your niche is important.

I recently had a kick-off meeting where my client and I were discussing their homework to ensure we’re on the same page before we start working on their branding together.

READ MORE→


When is the best time to invest in your branding?

When is the Best Time to Invest in Your Branding?

Branding your business can sometimes feel like a Catch-22. In order to afford to invest in creating an authentic, polished brand, you have to have an authentic, polished brand that clients will trust and buy from in the first place. So what to do first? Do you invest in design up-front or do you wait until you’re more established to invest in design?

The cool thing about starting your entrepreneurial venture is that your business constantly evolves.

READ MORE→


Why It’s Important To Plan Content Before Designing Your Website

Why It’s Important To Plan Content Before Designing Your Website

The first thing everyone wants to talk about is what their branding and website are going to look like. What colors they like, what sites they want to emulate and where the images will go. But planning your site content is a must before you start design work on your website. And not just gathering your content, but strategically planning what feeling you want to convey to your audience and what message you want to get across.

READ MORE→


Looking for something specific?

« Newer // Read More Articles // Older »