Notes from the Studio


When is the best time to invest in your branding?

When is the Best Time to Invest in Your Branding?

Branding your business can sometimes feel like a Catch-22. In order to afford to invest in creating an authentic, polished brand, you have to have an authentic, polished brand that clients will trust and buy from in the first place. So what to do first? Do you invest in design up-front or do you wait until you’re more established to invest in design?

The cool thing about starting your entrepreneurial venture is that your business constantly evolves.

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Why It’s Important To Plan Content Before Designing Your Website

Why It’s Important To Plan Content Before Designing Your Website

The first thing everyone wants to talk about is what their branding and website are going to look like. What colors they like, what sites they want to emulate and where the images will go. But planning your site content is a must before you start design work on your website. And not just gathering your content, but strategically planning what feeling you want to convey to your audience and what message you want to get across.

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Empowered in Pink Mood Board

Pinks don’t always come in blush, champagne or cotton candy. They can also be bright and vibrant. Colors like hot pink or fuschia can be used in a way that has an empowered femininity, especially when adding other rich, warm colors to enhance your visuals.

This mood board was created for Latina Wellness, you can view the details of that project by clicking here.

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What Website Platform Is Best For You?

What Website Platform Is Best For You?

There are plenty of articles out there telling you why Squarespace is better than WordPress or vice versa. In my opinion, there is no “better”, it’s more about what you’re most comfortable using and what allows for your business to grow in the way that you want.

I find that Becky Kinkhead explained it best by saying:

Squarespace is like renting an apartment. You can make it aesthetically appealing with your brand identity and nice graphics, but there are certain limitations.

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Brand Yourself Before Others Brand You

16 Inspirational Quotes on Personal Branding

Brand Yourself Before Others Brand You

We don’t always think of ourselves as being a brand, perhaps we only assign that to people who own businesses with several employees. But consider this quote:

Even individuals need to develop a brand for themselves… Whatever your area of expertise, you can take steps to make people think of YOU when they think of your field. – Accelepoint Webzine

Now if you’re here, you probably have some interest in branding yourself as a business owner.

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7 Useful Tools to Streamline Your Online Business

7 Useful Tools to Streamline Your Online Business

Today I’d love to share some tools that have been instrumental in streamlining my online business and process. I’m all about making my life simple and eliminating redundancies. So below are my go-to tools and systems to help you do just that!

Notes & Organization

Evernote »

I love Evernote because I’m constantly making notes (and then losing them). Using Evernote, keeps all my notes online so that I can reference them from anywhere at any time.

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11 Essential Elements Every Website Should Have

Regardless of what field you’re in or who your ideal client is, there are some key pages and site elements that will greatly improve your visitor’s experience while browsing your site. Whether you already have a site or are planning your new site, the items below will give you some food for thought. Now, I’m by no means the only person who’s ever written about this, but hopefully some of the tips I’m offering will give you new insight.

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How to Easily Setup Rich Pins on Pinterest

How to Easily Enable Rich Pins on Pinterest (and what the heck are they!)

Ever noticed when you’re browsing on Pinterest that some pins have the author’s icon and name and that there is a bold title, but other pins don’t have this info? Well, the ones that do have this extra content are using Rich Pins.

Rich Pins are Pins that include extra information right on the Pin itself. Right now, there are 6 types of Rich Pins: app, movie, recipe, article, product and place.

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