Previously Posted

Lessons I Learned From My Moonlighting Days

There are salaried employees and there are business owners… but don’t forget about the salary employees who freelance in the evenings. The moonlighters, the side hustlers. It feels like these days there are many more people who want to (or have to) take on a second job to grow their passion business. I myself did it for many years

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How Should a Newsletter and Blog Work Together?

I very often hear “the money is in the list”. And I also hear that in order to build an audience, the blog is where you start. However, not much is said about how these two components work together.

Some people find it daunting to have to upkeep a blog and on top of that create newsletter content, but

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Do I Need a Blog on My Site?

To be honest, I’d be hard-pressed to find instances in which having a blog on your site is not useful. Often people might be intimidated by a blog because they feel they have to write several times a week, but really, the key is quality and consistency. There are many benefits to having a blog and I’ve listed a

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Enhance Your Client Experience with a Welcome Package

“A brand is much more than just a logo; it’s the entire experience people have when they interact with your business.” Lauren Hooker, Elle & Company

To me, the key in that quote is “an entire experience”. On-boarding your client doesn’t begin when a potential client first contacts you to talk about working together. It begins much

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Are Your Services Valuable to Your Clients?

“Price is what you pay. Value is what you get.” Warren Buffett

A huge part of what motivates someone to work with you over someone else who is equally qualified is perceived value. Things like testimonials and recommendations from colleagues play a big roll, don’t get me wrong, but once someone lands on your page, they still need to

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Key Branding Concepts Every Entrepreneur Should Know

Developing your business can be daunting. Figuring out your why, message, services and look is time-consuming and requires a lot of brain power. On top of that, you now have to research a bunch of terms and concepts that brand designers throw out at you? Ugh! I know, but don’t despair, I’m helping you clear all that up so

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How Do I Get Started With My Brand & Website? [FAQs]

Are you ready to transform your branding?

For some the answer is a resounding YES! And yet I’ve met with a lot of people who are excited to get going, but don’t know where to begin and end up getting stuck. This can either lead to never getting started, or haphazardly putting something together that doesn’t really represent who they

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Specializing Is Not About Excluding, It’s About Targeting

Many people have a deep fear of putting a stake in the ground when it comes to their niche. They may have an idea of who they want to work with, but there is a fear around committing to that on their web copy and materials. Today I aim to put that fear to rest and show you why

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