Previously Posted

Finding Affordable Stock Photography

It’s clear that visuals are important. 90% of all information sent to the brain is visual. In fact, the brain processes images 60,000 times faster that it does text (source). So it’s no wonder that we want to ensure we have beautiful, quality graphics on our website, collateral materials and social media marketing. In an ideal world,

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Key Branding Concepts Every Entrepreneur Should Know

Developing your business can be daunting. Figuring out your why, message, services and look is time-consuming and requires a lot of brain power. On top of that, you now have to research a bunch of terms and concepts that brand designers throw out at you? Ugh! I know, but don’t despair, I’m helping you clear all that up so

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How Do I Get Started With My Brand & Website? [FAQs]

Are you ready to transform your branding?

For some the answer is a resounding YES! And yet I’ve met with a lot of people who are excited to get going, but don’t know where to begin and end up getting stuck. This can either lead to never getting started, or haphazardly putting something together that doesn’t really represent who they

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Specializing Is Not About Excluding, It’s About Targeting

Many people have a deep fear of putting a stake in the ground when it comes to their niche. They may have an idea of who they want to work with, but there is a fear around committing to that on their web copy and materials. Today I aim to put that fear to rest and show you why

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When is the Best Time to Invest in Your Branding?

Branding your business can sometimes feel like a Catch-22. In order to afford to invest in creating an authentic, polished brand, you have to have an authentic, polished brand that clients will trust and buy from in the first place. So what to do first? Do you invest in design up-front or do you wait until you’re more established

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Why It’s Important To Plan Content Before Designing Your Website

The first thing everyone wants to talk about is what their branding and website are going to look like. What colors they like, what sites they want to emulate and where the images will go. But planning your site content is a must before you start design work on your website. And not just gathering your content, but strategically

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16 Inspirational Quotes on Personal Branding

Brand Yourself Before Others Brand You

We don’t always think of ourselves as being a brand, perhaps we only assign that to people who own businesses with several employees. But consider this quote:

Even individuals need to develop a brand for themselves… Whatever your area of expertise, you can take steps to make people think of YOU when they think

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Using Pinterest Boards to Establish Your Brand Style

Creating an inspiration board is a great way to begin the design process. Not only will it help you get clearer on what you want, it will help your designer get a better sense of what you’re looking for.

I provide my clients with a bit of homework before starting a project. Questions regarding their offering, who their clients are

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