Previously Posted

What Collateral Does Your Business Need?

Often times people are so focused on getting their logo and website ready for a brand launch (or relaunch) that they forget what other materials they might need to support their business. Things like business cards are easy enough to remember, but what about your worksheets or slide presentation templates or Facebook group header?

Not every business will need the

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7 Mistakes to Avoid in DIY Design

When you’re starting out in your business, you don’t always have the budget to hire a designer for every graphic you need a create. Whether all your designs are DIY or you have a brand created by a designer, but need additional graphics, many entrepreneurs have had to take on some design work at some point. I always applaud

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Finding Affordable Stock Photography

It’s clear that visuals are important. 90% of all information sent to the brain is visual. In fact, the brain processes images 60,000 times faster that it does text (source). So it’s no wonder that we want to ensure we have beautiful, quality graphics on our website, collateral materials and social media marketing. In an ideal

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Key Branding Concepts Every Entrepreneur Should Know

Developing your business can be daunting. Figuring out your why, message, services and look is time-consuming and requires a lot of brain power. On top of that, you now have to research a bunch of terms and concepts that brand designers throw out at you? Ugh! I know, but don’t despair, I’m helping you clear all that up so

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How Do I Get Started With My Brand & Website? [FAQs]

Are you ready to transform your branding?

For some the answer is a resounding YES! And yet I’ve met with a lot of people who are excited to get going, but don’t know where to begin and end up getting stuck. This can either lead to never getting started, or haphazardly putting something together that doesn’t really represent who they

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Specializing Is Not About Excluding, It’s About Targeting

Many people have a deep fear of putting a stake in the ground when it comes to their niche. They may have an idea of who they want to work with, but there is a fear around committing to that on their web copy and materials. Today I aim to put that fear to rest and show you why

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When is the Best Time to Invest in Your Branding?

Branding your business can sometimes feel like a Catch-22. In order to afford to invest in creating an authentic, polished brand, you have to have an authentic, polished brand that clients will trust and buy from in the first place. So what to do first? Do you invest in design up-front or do you wait until you’re more established

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Why It’s Important To Plan Content Before Designing Your Website

The first thing everyone wants to talk about is what their branding and website are going to look like. What colors they like, what sites they want to emulate and where the images will go. But planning your site content is a must before you start design work on your website. And not just gathering your content, but strategically

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