How to Easily Enable Rich Pins on Pinterest (and what the heck are they!)

by Yaritsa Arenas | Resources


Ever noticed when you’re browsing on Pinterest that some pins have the author’s icon and name and that there is a bold title, but other pins don’t have this info? Well, the ones that do have this extra content are using Rich Pins.

How to Easily Setup Rich Pins on Pinterest

Rich Pins are Pins that include extra information right on the Pin itself. Right now, there are 6 types of Rich Pins: app, movie, recipe, article, product and place. To get started, you’ll need to prep your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. If you’re not technical, you might want to ask your developer or site owner to help get you going! ~https://business.pinterest.com/en/rich-pins

Don’t be discouraged by this description if you’re not tech-savvy, you can set up Rich Pins pretty easily with no coding knowledge. Here’s how!

Rich Pins for Pinterest

Prep Your Site
First, you’ll want to prep your site so Pinterest knows what information to pick up. You’ll need to have meta data for Pinterest to pull. If you are comfortable setting this up manually you can look at Open Graph Protocol http://ogp.me, but I’m going to assume you don’t want to deal with that so let’s move on.

There are a few WordPress plugins that will take care of Open Graph for you. As of this writing, I use SEO Ultimate, but below are some other solutions:

*Note: Don’t install more than one of these plugins at once as it can create issues.

Once you have installed your preferred plugin, you can find the Open Graph tab to ensure that it’s enabled. The plugin should come with default settings and generally there is no need to make changes, but at this time you can make any edits if you like.

Validate and Apply
Next, visit the Pinterest Developers page to validate your site. You’ll want to select a page on your site for review that already has metadata added. Generally speaking, any blog post will do. Click the Validate button, which will take you to a preview page to see the information you’ll see when pins from your site get added. https://developers.pinterest.com/tools/url-debugger

rich pin validator

If you’d like to make any edits, circle back to your plugin or Open Graph tags and update as needed. If you’re pleased with what you see, click the Apply Now link and you’re all set! You’ll see a message saying that your site has been submitted, and you’ll get an email from Pinterest confirming when your application has been approved. Don’t worry, mine came through right away, so it shouldn’t be a lengthy process.

And that’s it! Have you added Rich Pins to your site? If not, give this a go, it definitely gives a professional look to your site pins. Not only that, if someone else is linking from your site, it will still automatically bring up all this info. Hope you find this useful, let me know if you do!

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