I’ve worked with a wide array of clients on projects ranging from logo design, postcards and packaging, to web banners, eNewsletters and blog design. If you don’t see what you need listed here, feel free to contact me. You can also learn about my design process to get an idea of what to expect.
Brand It
You have unique offerings and deserve having a recognizable brand; one that inspires trust and reliability. I will create an identity system (logo, letterhead, business cards, envelopes etc.) that reflects your company’s brand promise, values, and is reflective of your industry. All my logos are custom-made, in order to appeal to your target audience. More importantly, I will work with you to ensure it stands apart from your competition, showcasing the outstanding qualities you possess.
In addition to design, you’ll be provided with a color and font guide, which lists your logo’s color palette, as well as simplified color versions and samples of the fonts used. This can be used as a reference for future design projects so you can keep all your materials consistent.
View Brand Identity Portfolio »
Launch It
An important part of establishing web presence is having an original, hand-tailored design that reflects your style and vision. No templates here. My goal is to provide you with a professional website, entirely suited to your company’s needs. In addition to visual appeal, your website will have optimized images, keywords and descriptions to help search engines find you. With so many websites out there, it’s important to have visibility.
Websites are created in WordPress, including a Content Management System (CMS), allowing you to make day-to-day updates yourself. Supported browsers include the latest versions of Firefox, Chrome, Safari and IE8+. Additional browsers can be supported on a per project basis and should be discussed before project commences.
At this time, I’m not offering eCommerce website development, but have teamed with several development agencies to work on the front end design.
View Web Design Portfolio »
Promote It
Your printed materials say a lot about your company. Do they have a professional look? Is the content organized, is there hierarchy? It is important to show a sense of continuity and keep in mind the message your company wants to get across to its audience.
Not only do your materials need to be consistent, they also need to be appealing enough to be picked up in the first place. You only have a few seconds to grab someone’s attention. From brochures, posters, newsletters and point of sale, ensure you make a lasting impression.
View Print Design Portfolio »
Hi! I'm Yaritsa Arenas, a graphic and web designer based in New York. I have been in the design field for over 10 years, working on 
