When you’re starting out in your business, you don’t always have the budget to hire a designer for every graphic you need a create. Whether all your designs are DIY or you have a brand created by a designer, but need additional graphics, many entrepreneurs have had to take on...

To be honest, I’d be hard-pressed to find instances in which having a blog on your site is not useful. Often people might be intimidated by a blog because they feel they have to write several times a week, but really, the key is quality and consistency. There are many...

It’s clear that visuals are important. 90% of all information sent to the brain is visual. In fact, the brain processes images 60,000 times faster that it does text (source). So it’s no wonder that we want to ensure we have beautiful, quality graphics on our website, collateral materials and...

One of the things that can easily trip us up as entrepreneurs is time management. Everyone’s sweet spot is different. While one person might love to have a completely different schedule from day to day, others like to have a clearly defined and consistent schedule. There is no right or...

"A brand is much more than just a logo; it’s the entire experience people have when they interact with your business." Lauren Hooker, Elle & Company To me, the key in that quote is “an entire experience”. On-boarding your client doesn’t begin when a potential client first contacts you to talk about...

“Price is what you pay. Value is what you get.” Warren Buffett A huge part of what motivates someone to work with you over someone else who is equally qualified is perceived value. Things like testimonials and recommendations from colleagues play a big roll, don’t get me wrong, but once someone lands...