"A brand is much more than just a logo; it’s the entire experience people have when they interact with your business." Lauren Hooker, Elle & Company To me, the key in that quote is “an entire experience”. On-boarding your client doesn’t begin when a potential client first contacts you to talk about...

“Price is what you pay. Value is what you get.” Warren Buffett A huge part of what motivates someone to work with you over someone else who is equally qualified is perceived value. Things like testimonials and recommendations from colleagues play a big roll, don’t get me wrong, but once someone lands...