To truly create a professional and trustworthy brand, you need to be cohesive and consistent. Just imagine if you keep changing your logo, if your colors don't match across social media and if your materials look completely different each time. For someone who doesn't know you well enough, they might...

At this point you should already be in good shape with your design. You know your target market, have selected a designer that's great for your needs, and are on track with timing (and budget)! Excellent. As your project starts to wrap up, and your designer is ready to send...

When you receive a pricing quote from your designer, it’s important to remember that these are estimated costs. If the scope of a project changes, it will affect pricing and timing. Of course, we always aim to stay on schedule and more importantly, we don’t want to get a crazy...

There are more ways than one to accomplish your goal, so now that you have selected a designer to work with, it’s good to get an idea of what the process looks like from the time that you agree on pricing, to the time you receive final artwork. Below is...

Now that you have defined your business and tarket market, it’s time to find the right design partner. I use the term "design partner", because there is a distinction between a design partner vs. a service provider. A design partner understands the goals for your business and is there to help...