Instead of getting your business off the ground and being of service to your clients, you’re obsessing over which colors work best together and what font style would look nice on your site. Meanwhile, you haven’t crafted an offer that will appeal to your clients once you have your brand design in order.
Perhaps you’re starting a new business and while you’ve downloaded a bunch of free worksheets or even paid for online courses to help you develop your business, you’re still not sure who’s in your target market or what your “why” is (and why you even need one)!
You want your branding to be beautiful, but the thought of spending thousands on a designer when you don’t have a clear vision has you at a standstill.
All you know is that you have a business inside of you bursting to come out into the world, but you’re stuck. So you close your computer and decide to “figure it out tomorrow”… and tomorrow… and tomorrow…
When you’re first starting up your business or if you’re significantly evolving your offering, it can be difficult to stay objective and make the best decisions. There’s always a little bit of fear of “am I doing the right thing?”
The main reason we hesitate is that we don’t have a clear foundation. When you gain clarity of why you started your business, what your core values are and who your ideal client is, it’s much easier to define your next steps.
If you’re at a stage in your business or branding where the thing you need most is guidance, I’m happy to provide you with my expertise on personal branding & design to lay down the groundwork and set you on the right path.