Primary & Secondary Logos
One thing that was a little outside the norm on this project is coming to a final decision on the business name. Originally, the name was Cupcakes by Atabey, as this was her primary service. However, as we dove in a little deeper into her brand and story, we realized that the word “Cupcakes” might be a little limiting. She also gets requests for cookies (she has these amazing espresso chocolate chip cookies!) and other baked goods from time to time.
After careful consideration, we agreed that Baked by Atabey would be a truer fit to her products and gives her room to expand her offerings. That said, because cupcakes were her biggest seller, we opted to include that as the primary visual on the logo.