Let’s get clear on what will make a difference for your brand!
Whether you’re starting a new business or entering a new season in your current one, it can be difficult to objectively make the best decisions.
Will a new logo really help me bring more sales?
How do I attract “the right” clients?
Are my services crave-worthy for my audience?
Where should I invest my marketing dollars?
Spend less time second-guessing and truly focus on changing the lives of those you serve
My Approach /
Make the best decisions for your unique journey
DIY courses and standardized solutions help when you’re starting out, but as you grow, you want a plan that is unique to you.
Through my holistic process, we’ll take a look at your business to pinpoint where you are now, where you want to go, and what success looks like for you.
We’ll deep dive into key elements of your brand—Purpose, Positioning, Personality and Priorities—to outline your brand’s action plan and help you grow with confidence!
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Connecting with your Big Vision and core values serves as your North Star when making brand decisions
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Fill the gap in your industry to help ensure you’re the obvious choice when someone is deciding who they want to partner with
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We’ll align your internal brand with your external perception by unlocking what makes you unique and how you can share that (authentically) with your audience
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We’ll put together clear next steps to implement what we’ve learned and keep you moving towards your goals
A holistic approach to branding is the first step to…
Peace of Mind
By aligning with your brand’s Big Vision and life goals, you’ll have the clarity and space to dream bigger.
Aligned Action
Create your brand’s success plan to ensure you know how to best invest your time, energy and resources.
Dream Clients
Clear messaging speaks to those who align with your values and are already looking for what you offer.
Success on Your Terms
Stop measuring yourself with someone else’s ruler. Follow your unique journey.
Did I forget to introduce myself?
👋🏽 Hello, lovely! I’m Yari
Brand Strategist. Tea Lover. Chronic overthinker 🫣
Yaritsa Arenas (she/her/ella) 🇵🇷
My full name is Yaritsa Arenas and I love helping women who want to make a positive impact in the world—just like you—attract more of their ideal clients.
I see you! You’re driven and you have a passion for what you do. You didn’t choose the entrepreneurial life on a whim, but diving in without a plan has left you feeling overwhelmed and confused no matter how willing and motivated you are.
What really sets you up for success is having a solid foundation—clearly understanding your business, your audience and what aligns the two in a common vision.
By identifying your distinct perspective and position in your industry, we’ll create a memorable brand experience that attracts and delights your clients, growing your business with confidence so you can focus on changing the lives of those you serve.
All from a space of ease and alignment.
I believe in…
A Holistic Approach
Let’s look at the big picture – the why behind what you do, who you serve and your offer – so you can make thoughtful decisions that drive impact.
Simplicity
A clear & simple approach brings focus and eases overwhelm. Decluttered headspace = More time back in your life!
Collaboration
No one knows your business better than you do. Through my signature process, we work together as partners to support you in your goals.
Self-Discovery
Make decisions that align with your unique journey. It’s always important to look inward and tune out all the outside noise so you can stay true to yourself.
Lifestyle First
It’s not selfish to sustain yourself. I believe in making space for the things that bring us joy and the freedom to build a business that supports that lifestyle.
When you’re doing what lights you up, you can create more effortlessly and provide a better experience for yourself and your clients. All from a space of ease and alignment.
“She understood my desire & worked with me to help me achieve this dream.
She really listened as I tried to describe my vision and, WOW, did she come through?!! Yoga with Alicia is exactly what I wanted!”