Practical ways to leverage your ideal client persona
I've talked a bit in the past about getting to know your people and ways to attract your ideal client.
Today, I wanted to give you some practical ways in which really getting to know your ideal client can help you run your business more smoothly.
I'll start with an example of how having my own ideal client persona – her name is Nicole – has helped me as I crafted my new offer.
How “Nicole” helped me craft my new offer
Recently you got a sneak peek at my Essential Clarity workshop and what really helped me put that together is being able to ask myself: What would Nicole find valuable? How can I best help her?
I originally had a different idea of what this was going to look like, more of an Ask Me Anything laser focus session. What I realized was that there are a lot of variables that would affect my advice. Narrowing on an issue too quickly felt more like bandaging a bruise, rather than really getting to the root cause. Which felt incomplete to me.
I believe that through a holistic approach we’re able to see the big picture – the why behind what you do, who you serve and what you offer, so you can make thoughtful decisions that drive the most impact.
And so, having a more defined process to my offer allows me to touch on a lot of those variables and provide a more holistic roadmap to help her define what's the next best step. It also allows her to gain the Essential Clarity (see what I did there) that she needs before investing on a larger service that may or may not be the best solution for her at this time.
As I connect what Nicole most needs with what I'm best equipped to help her with, I'm able to create an offer that sets her up for success and allows me to provide a service which is more in alignment with what I believe in.
This of course, is just one example. Some additional ways that knowing your ideal client can help your business goals include:
Additional Examples
Language & Messaging
Knowing how your ideal client speaks, what she's searching for and what she craves will allow you to use those same words in your copy so that she can feel seen and heard. It helps you create content that answers her questions and allows her to look at you as the expert she needs when she's ready to take action.
Sales Pages & Funnels
Is your woman someone who prefers long, detailed pages with all the FAQs or does she just want to get a quick gist and then hop on a call? Does she require a fast action bonus (or three) to purchase or is she quick to action once she sees something that resonates with her?
Scheduling
Is she working a full time job and can only listen to a webinar during her lunch break? Does she need to pick-up her kids at school, preventing her to join a mid-afternoon call? Does she prefer a full day intensive offer to something spread out over a week or two? Knowing what her typical day looks like will help ensure your schedules can align.
There are many more ways that I can think of, for example knowing how tech savvy she is will help inform how much hand-holding (or not) she may require as you onboard her into your systems. Understanding her spending habits will help you narrow down pricing your services. Getting a sense of what things she loves can help you identify ways to surprise and delight her during your process (like the perfect client gift).
And don't worry if you think your clients are too varied to identify one persona. There's ways to work with this such as finding common traits and values or creating separate marketing funnels.
