Branding Insights

Here’s where I share personal insights on strategy-led branding, entrepreneurial wellness and connecting to your audience on a deeper level

Creative Business Yaritsa Arenas Creative Business Yaritsa Arenas

You don't need to take another course

One thing I've noticed for myself, when it comes to courses that are meant to help my business, is the primary reason I sign up is because I'm feeling lost in some way. I hit a wall and someone has framed the solution to my struggles in a aspirational (and time-sensitive) box with a lovely purple bow on top.

You don't actually need another course. You just need to implement what you know.

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Creative Business, Wellness Mindset Yaritsa Arenas Creative Business, Wellness Mindset Yaritsa Arenas

Honor your pace in life (and business)

I used to have a lot of judgements around my pacing. I tend to process things a little slower. Sure, I can be impulsive with smaller decisions, but when it comes to the pacing of my life, I find myself needing more slowness and room to let things sink in and settle. I ponder more. I like when I don't have a super tight upcoming deadlines all the time. This used to bother me because I was constantly faced with rush requests from clients and fellow brand designers that had inconceivably quick turnarounds.

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Creative Business Yaritsa Arenas Creative Business Yaritsa Arenas

What's your version of "Un-Certified"?

Melinda Livsey, a fellow brand strategist, recently added an Un-Certified Manifesto to her site. I thought it was pretty brilliant because while she doesn't believe certification is inherently a bad thing, it can add a lot of unnecessary pressure to how we run our business.We believe creativity comes from curiosity, not expertise, she says on her page.

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Creative Business, Brand Strategy Yaritsa Arenas Creative Business, Brand Strategy Yaritsa Arenas

What does your brand vision look like?

I'm sure you've heard about a Mood Board. It's a collage that pieces together images that you love to help you communicate what you're trying to create.

Recently, I created a Brand Vision Board, one that represents the feeling of how I see myself running and being in my business. I gotta say, I really enjoyed doing this for myself and thought I'd share what mine looks like.

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Creative Business, Brand Strategy Yaritsa Arenas Creative Business, Brand Strategy Yaritsa Arenas

How to attract your ideal clients

It's always exciting when a new prospect reaches out to you. But by  contrast, it's a little frustrating when you find out they're not a good  fit. Why are you not resonating with your ideal clients?

Most people at this point immediately want to create new graphics or change their visual brand. And that may be part of the reason depending on how your visuals represents you... but let's take a look at a few  other steps to take before you invest money on design.

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Brand Strategy, Creative Business Yaritsa Arenas Brand Strategy, Creative Business Yaritsa Arenas

What is brand strategy?

You have an idea of what you want your brand and business to look like. But how do you get from where you are now to that vision you want to grow into? That’s where brand strategy comes in. While brand strategy can take various forms depending on who you work with, I wanted to define what it looks like working with me. I have a clear process that I take you through and it looks like this…

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