Making the mental shift from fear to excitement can often be difficult. In particular if you’ve never considered that the difference between the two can be a slight change in perspective. When it comes to making business goals, I often see folks in two camps: analysis paralysis or speed-racing to execute (without a plan).

We all have many values, small and large, that define who we are and what we stand for. Core Values allow us to pave the way as we make decisions for our business. How? Glad you asked!

Up-leveling your business can be really exciting. But here’s a little-known fact about branding and design: A lot of the work is done up-front. Even before you start talking colors and fonts and visuals, you have to get to know your business. Really get to know your business.

One of the things that can easily trip us up as entrepreneurs is time management. Everyone’s sweet spot is different. While one person might love to have a completely different schedule from day to day, others like to have a clearly defined and consistent schedule. There is no right or wrong here, as long as your work is getting done and you’re not feeling overwhelmed.

A huge part of what motivates someone to work with you over someone else who is equally qualified is perceived value. Things like testimonials and recommendations from colleagues play a big roll, don’t get me wrong, but once someone lands on your page, they still need to feel that you understand their needs and that you have the solution for their particular situation.

Branding your business can sometimes feel like a Catch-22. In order to afford to invest in creating an authentic, polished brand, you have to have an authentic, polished brand that clients will trust and buy from in the first place. So what to do first?