You have an idea of what you want your brand and business to look like. But how do you get from where you are now to that vision you want to grow into? That’s where brand strategy comes in. While brand strategy can take various forms depending on who you work with, I wanted to define what it looks like working with me. I have a clear process that I take you through and it looks like this…

Often we're worried about the right and wrong way to do things because we've subscribed to this idea that there is ONE specific way things can and should unfold. Do A, then B and you'll get C. What if you couldn't get it wrong?

We get a sense of achievement from just the act of setting goals. Before we’ve even taken any action. But after that initial excitement is gone and you’re actually having to do the work, what’s going to keep you going?

Often times what stops us from moving forward is fear of what “they” may think. I had a chat with one of my friends who was feeling stuck. She knew what she had to do, but couldn’t move past doing it. What will “they” think? Am I going to sound stupid? Sound familiar? But who are “they”?

If you’ve been following me for a time, you’ll know that I believe in a holistic brand strategy approach. On my home page, I briefly touch upon three main reasons why I believe strategy is important. And today I wanted to expand a little on each of those.

Making the mental shift from fear to excitement can often be difficult. In particular if you’ve never considered that the difference between the two can be a slight change in perspective. When it comes to making business goals, I often see folks in two camps: analysis paralysis or speed-racing to execute (without a plan).

We all have many values, small and large, that define who we are and what we stand for. Core Values allow us to pave the way as we make decisions for our business. How? Glad you asked!

Up-leveling your business can be really exciting. But here’s a little-known fact about branding and design: A lot of the work is done up-front. Even before you start talking colors and fonts and visuals, you have to get to know your business. Really get to know your business.

In order to ensure your designs are polished and professional, I’ve put together a list of mistakes I see often by DIYers and some notes to easily improve your graphics. Let’s dive right in!

One of the things that can easily trip us up as entrepreneurs is time management. Everyone’s sweet spot is different. While one person might love to have a completely different schedule from day to day, others like to have a clearly defined and consistent schedule. There is no right or wrong here, as long as your work is getting done and you’re not feeling overwhelmed.

A huge part of what motivates someone to work with you over someone else who is equally qualified is perceived value. Things like testimonials and recommendations from colleagues play a big roll, don’t get me wrong, but once someone lands on your page, they still need to feel that you understand their needs and that you have the solution for their particular situation.

Many people have a deep fear of putting a stake in the ground when it comes to their niche. They may have an idea of who they want to work with, but there is a fear around committing to that on their web copy and materials. Today I aim to put that fear to rest and show you why finding (and claiming) your niche is important.