Make the best decisions for your unique journey

Whether you’re starting a new business or evolving your current offering, it can be difficult to objectively make the best decisions.

Will a new logo really help me bring more sales?

How do I attract “the right” clients?

Are my services crave-worthy?

Where should I invest my marketing dollars?

Spend less time second-guessing and truly focus on changing the lives of those you serve

My Approach

Let’s get clear on what will make a difference for your brand!

DIY courses and standardized solutions help when you’re starting out, but as you grow, you want a plan that is unique to you.

Through my holistic process, we’ll take a look at your business to pinpoint where you are now, where you want to go, and what success looks like for you.

We’ll deep dive into key elements of your brand—Purpose, Positioning, Personality and Priorities—to outline your brand’s success plan and help you grow with confidence!

  • Clarify your brand internally

    Connecting with your Big Vision and core values serves as your North Star when making brand decisions

  • Identify where you stand in the market

    Fill the gap in your industry to help ensure you’re the obvious choice when someone is deciding who they want to partner with

  • Define your brand’s external perception & expression

    We’ll align your internal brand with your external perception by unlocking what makes you unique and how you can share that (authentically) with your audience

  • Outline your brand’s success plan

    We’ll put together clear next steps to implement what we’ve learned and keep you moving towards your goals

A holistic approach to branding is the first step to…

Peace of Mind

By aligning with your brand vision and life goals, you’ll have the clarity and space to dream bigger.

Aligned Action

Create your brand’s success plan to ensure you know how to best invest your time and resources.

Dream Clients

Clear messaging speaks to those who align with your values and are already looking for what you offer.

Success on Your Terms

Stop measuring your success with someone else’s ruler. Follow your unique journey.

Did I forget to introduce myself?

👋🏽 Hello, lovely! I’m Yari

Brand Strategist. Tea Lover. Chronic overthinker 🫣

Yaritsa Arenas (she/her/ella) 🇵🇷

My full name is Yaritsa Arenas and I love helping women who want to make a positive impact in the world—just like you—attract more of their ideal clients.

I see you! You’re driven and you have a passion for what you do. You didn’t choose the entrepreneurial life on a whim, but diving in without a plan has left you feeling overwhelmed and confused no matter how willing and motivated you are.

What really sets you up for success is having a solid foundation—clearly understanding your business, your audience and what aligns the two in a common vision.

By identifying your unique perspective and position in your industry, we’ll create a memorable brand experience that attracts and delights your clients, growing your business with confidence so you can focus on changing the lives of the people you serve.

All from a space of ease and alignment.

I believe in…

A Holistic Approach

Let’s look at the big picture – the why behind what you do, who you serve and your offer – so you can make thoughtful decisions that drive impact.

Simplicity

A clear & simple approach brings focus and eases overwhelm. Decluttered headspace = More time back in your life!

Collaboration

No one knows your business better than you. Through my signature process, we work together as partners to support you in your goals.

Self-Discovery

Make decisions that align with your unique journey. It’s always important to look inward and tune out all the outside noise so you can stay true to yourself.

Lifestyle First

It’s not selfish to sustain yourself. I believe in making space for the things that bring us joy and the freedom to build a business that supports that lifestyle.

When you’re doing what lights you up, you can create more effortlessly and provide a better experience for yourself and your clients. All from a space of ease and alignment.

She understood my desire and worked with me to help me achieve this dream.

When I first spoke with Yaritsa, I had no clue what I was getting myself into. But, I didn’t have to. Yaritsa “took me by the hand” and “walked with me every step of the way.” She really listened as I tried to describe my vision and, WOW, did she came through?!! Yoga with Alicia is exactly what I wanted! She is very creative, knowledgeable and thorough. I recommend her 110%.”

Alicia Suárez, Yoga with Alicia

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 Burnout is not what you had in mind when you started your own business. Let’s bring the joy back into it!