Ideal Customer Profile
We want to help everyone. But there is so much to be addressed for “everyone” and it can be overwhelming to write a message that speaks to all people. So it’s always better to speak to someone. Specifically, that someone who believes what you believe, wants what you’re offering and will excitedly share about you and recommend you to others.
For Jackie, that someone is Semra, The Seeker. Someone who is not new to personal development, but who has had a taste of it and wants to go deeper. She is driven and open to introspection, but struggles with knowing what to do next.
“I could do anything if only I knew what it was!”
In her our roadmap, we dive into demographics, Semra’s mindset, goals, values and pain-points so we know how to specifically speak to her about the solution that Jackie can offer.