Setting worthy goals
We get a sense of achievement from just the act of setting goals. Before we’ve even taken any action. We feel like we have a plan, that we’re prepared and know our next step. But after that initial excitement is gone and you’re actually having to do the work, what's going to keep you going?
I first heard the concept of Worthy Goals while listening to a podcast, the guest speaker said:
“Worthy goals have a lot more to do with your value system than what you want to achieve. And they have a lot more to do with the kind of person you want to be than the way you want your life to look.”
Certainly I see nothing wrong with having goals that speak to having nice things, wanting to travel, reaching a specific yearly income. But consider what happens when you have all the nice things, have traveled everywhere on your bucket list and have made and surpassed your ideal salary. What now?
Yes, we can set new goals…
But also, consider the journey getting to achieve those goals in the first place. I can reach a multiple six-figure business by working myself to the bone and never seeing my loved ones or I can do it in a way that allows me to have a quality lifestyle. Maybe the actual dollar amount is not as important as the people I’m helping. Or maybe aligning with the person that I really want to be attracts more people and allows me to charge higher rates for the same work.
“If I help them tie their goals to the kind of person they want to be, it becomes a lot easier to get it done. Even things that are hard.”
I’m not here to judge anyone’s goals. I’m not here to say that these goals are better than those goals. But I am asking you to consider what is at the core of your goals.
As part of my Brand Strategy work, I encourage my clients to get clarity on their core values and their big vision for their life (not just for their business). This serves as your North Star.
What does success look like to you because it’s something that you would love to experience vs something that society expects of you?
