Up-leveling your business can be really exciting. But here’s a little-known fact about branding and design: A lot of the work is done up-front. Even before you start talking colors and fonts and visuals, you have to get to know your business. Really get to know your business.

Many people have a deep fear of putting a stake in the ground when it comes to their niche. They may have an idea of who they want to work with, but there is a fear around committing to that on their web copy and materials. Today I aim to put that fear to rest and show you why finding (and claiming) your niche is important.