We don’t always think of ourselves as being a brand, perhaps we only assign that to people who own businesses with several employees. But consider this quote:
Even individuals need to develop a brand for themselves… Whatever your area of expertise, you can take steps to make people think of YOU when they think of your field. – Accelepoint Webzine
Now if you’re here, you probably have some interest in branding yourself as a business owner. Whether the business is you, as a speaker, coach, author, or whether you have a business under a standalone name, the same basic branding principles apply.
Here are some amazing quotes about personal branding that will hopefully help you see the importance of having an authentic and unique brand and will give you some food for thought, to see if your brand is aligned with what you’re hoping to portray.
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You too are a brand. Whether you know
Today I’d love to share some tools that have been instrumental in streamlining my online business and process. I’m all about making my life simple and eliminating redundancies. So below are my go-to tools and systems to help you do just that!
I love Evernote because I’m constantly making notes (and then losing them). Using Evernote, keeps all my notes online so that I can reference them from anywhere at any time. I use it to archive my web copy, blog posts and any event notes from a webinar or seminar I’ve attended. It also allows me to share my notes with others if I’d like. Evernote offers an online version, a desktop version and a mobile version, really how you use it is entirely up to you! Cost: Free / $25/yr+ for premium version
I use Dropbox to store my work files. I keep folders for my client work so everything is [...] Read More»
Regardless of what field you’re in or who your ideal client is, there are some key pages and site elements that will greatly improve your visitor’s experience while browsing your site. Whether you already have a site or are planning your new site, the items below will give you some food for thought. Now, I’m by no means the only person who’s ever written about this, but hopefully some of the tips I’m offering will give you new insight.
Home Page Generally, this is the first page a client will see. It serves as an overview of your website and by extension, an overview of what you’re all about. Consider what is the most important thing you want them to know about you and what is the first step you want them to take. Don’t oversaturate the homepage with everything but the kitchen sink. Guide them [...] Read More»
Ever noticed when you’re browsing on Pinterest that some pins have the author’s icon and name and that there is a bold title, but other pins don’t have this info? Well, the ones that do have this extra content are using Rich Pins.
Rich Pins are Pins that include extra information right on the Pin itself. Right now, there are 6 types of Rich Pins: app, movie, recipe, article, product and place. To get started, you’ll need to prep your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. If you’re not technical, you might want to ask your developer or site owner to help get you going! ~https://business.pinterest.com/en/rich-pins
Don’t be discouraged by this description if you’re not tech-savvy, you can set up Rich Pins pretty easily with no coding knowledge. Here’s how!
Prep Your Site First, you’ll want to prep your site so Pinterest knows what information to pick up. You’ll [...] Read More»
Creating an inspiration board is a great way to begin the design process. Not only will it help you get clearer on what you want, it will help your designer get a better sense of what you’re looking for.
I provide my clients with a bit of homework before starting a project. Questions regarding their offering, who their clients are and what their goals are for their branding and business. However, some adjectives can be subjective. One person’s idea of luxury or fun can differ from someone else’s. An inspiration board can get everyone on the same page.
To follow, you’ll learn how to get started, and I’ll also share with you my mood board so you can see how you can narrow down your style even further.
First, you’ll want to create a board on Pinterest that is dedicated to your branding. You can make it public or private, but you’ll eventually want to share [...] Read More»
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