Notes from the Studio

What’s a Style Guide? Do I Need One?

To truly create a professional and trustworthy brand, you need to be cohesive and consistent. Just imagine if you keep changing your logo, if your colors don’t match across social media and if your materials look completely different each time. For someone who doesn’t know you well enough, they might think they’re dealing with completely different companies. We definitely don’t want your clients getting confused! That’s why I always include a guide with all my logo design projects. Simply put, a style guide is a set of standards you can follow for consistency. What should a logo style guide include? … Keep Reading»


What do YOU want to learn from me?

Hello lovelies! I know it’s been quite some time since I’ve written on here. I got a little overwhelmed trying to figure out what to talk about next and the more I didn’t write something, the more I felt the next article just has to be AWESOME! You know, to make up for lost time. Time just kept going by as I tried to figure out what the best content to send out was and nothing was being created. Has that ever happened to you? It can be frustrating, but in order to end that nasty vicious cycle, all you … Keep Reading»


The Heartbleed Hit List: The Passwords You Need to Change Right Now

Oh the heartbreak, the drama! Yes, as you may have heard there’s been some major issues with site passwords going around. I can write you a big long post about this, but Mashable has already done it so well, that I’m just going to just let them do the heavy lifting. Here’s an excerpt. Long story short, just change your passwords to be safe! An encryption flaw called the Heartbleed bug is already being called one of the biggest security threats the Internet has ever seen. The bug has affected many popular websites and services — ones you might use … Keep Reading»


Tribe Finder Podcasts with Farideh

A marketing podcast that sounds like Ellen Degeneres meets Seth Godin meets Beyonce? Yup! Farideh has created the Tribe Finder Podcasts to help entrepreneurs find their niche and create a community around them. I got to know Farideh during our work with Kristen Domingue and I’m super excited to see that she’s put this series together. Below is a description of what to expect, please take a moment to check out her podcasts, like and subscribe. You’ll listen to entrepreneurs like yourself who give amazing advise and Farideh certainly makes it fun to listen to! The Tribe Finder podcasts will … Keep Reading»


How Do I Know When To Redesign My Website?

When is the right time for a site redesign? It really all depends on what you’re hoping to gain. There are instances when a redesign makes perfect sense, but there are also times when you’re just wasting your money. Didn’t think you’d hear that from a web designer, did you? Well, my goal is to ensure you’re happy with whatever project we’re working on together, so I would never advise you to redesign just for redesign’s sake. 3 Poor Reasons to Redesign Your Site I’m bored with my site, I want it to look like [insert your new favorite site … Keep Reading»


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