Notes from the Studio


Making the Best Use of #linkinbio on Instagram

Don’t you wish Instagram allowed you to have more than just one link? You know what I mean, they allow you to add a link on your profile which is great, but if you post about your latest blog post, event or product, there is no way to link directly from that specific image. Yes, you can add the url in the caption, but it’s not an active link so the person would have to manually type it out.

READ MORE→


What Collateral Does Your Business Need?

What Collateral Does Your Business Need?

Often times people are so focused on getting their logo and website ready for a brand launch (or relaunch) that they forget what other materials they might need to support their business. Things like business cards are easy enough to remember, but what about your worksheets or slide presentation templates or Facebook group header?

Not every business will need the same collateral items, which is why I give my clients the option to pick the items that make the most sense for their business.

READ MORE→


7 Mistakes to Avoid in DIY Design

7 Mistakes to Avoid in DIY Design

When you’re starting out in your business, you don’t always have the budget to hire a designer for every graphic you need a create. Whether all your designs are DIY or you have a brand created by a designer, but need additional graphics, many entrepreneurs have had to take on some design work at some point. I always applaud those who jump in and give it a go, but I also know that sometimes you might feel like you’re a bit in over your head.

READ MORE→


Lessons I Learned From My Moonlighting Days

Lessons I Learned From My Moonlighting Days

There are salaried employees and there are business owners… but don’t forget about the salary employees who freelance in the evenings. The moonlighters, the side hustlers. It feels like these days there are many more people who want to (or have to) take on a second job to grow their passion business. I myself did it for many years and I made some notes of things I learned during that time.

READ MORE→


How Should a Newsletter and Blog Work Together?

I very often hear “the money is in the [email] list”. And I also hear that in order to build an audience, the blog is where you start. However, not much is said about how these two components work together.

Some people find it daunting to have to upkeep a blog and on top of that create newsletter content, but there are various ways to have both while keeping your sanity and having them naturally feed into each other.

READ MORE→


Do I Need a Blog on My Site?

To be honest, I’d be hard-pressed to find instances in which having a blog on your site is not useful. Often people might be intimidated by a blog because they feel they have to write several times a week, but really, the key is quality and consistency. There are many benefits to having a blog and I’ve listed a handful below in case you’re on the fence.

Benefits of Having a Blog

For someone like myself, having a blog is great to show my expertise and to give potential clients an idea of how I work.

READ MORE→


Finding Affordable Stock Photography

It’s clear that visuals are important. 90% of all information sent to the brain is visual. In fact, the brain processes images 60,000 times faster that it does text (source). So it’s no wonder that we want to ensure we have beautiful, quality graphics on our website, collateral materials and social media marketing. In an ideal world, all our images would be custom shot or illustrated for our specific needs, but not everyone has an eye for photography or the budget for a custom shoot.

READ MORE→


Creating a Productive Work Week

One of the things that can trip us up the most as entrepreneurs is time management. Everyone’s sweet spot is different. While one person might love to have a completely different schedule each day, others like to have a carefully curated schedule. There is no right or wrong here, as long as your work is getting done and you’re not feeling overwhelmed. Your schedule should be unique to you, not a cookie cutter version of someone else’s ideal week.

READ MORE→


Looking for something specific?

Older »