Key Branding Concepts Every Entrepreneur Should Know

Developing your business can be daunting. Figuring out your why, message, services and look is time-consuming and requires a lot of brain power. On top of that, you now have to research a bunch of terms and concepts that brand designers throw out at you? Ugh! I know, but don’t despair, I’m helping you clear all that up so there’s one less thing on your to-do list.

I always aim to make everything on my site as easy to comprehend as possible, but in all my years in the industry, I have grown accustomed to certain terms and concepts that I sometimes forget are not day-to-day lingo to the people who come seeking my services. In today’s post, I’m going to demystify some of the broader design & branding concepts for you.

Brand vs Logo vs Identity

Often times people confuse branding and logo design. Read More →

How Do I Get Started With My Brand & Website? [FAQs]

How Do I Get Started With My Brand & Website?

Are you ready to transform your branding?

For some the answer is a resounding YES! And yet I’ve met with a lot of people who are excited to get going, but don’t know where to begin and end up getting stuck. This can either lead to never getting started, or haphazardly putting something together that doesn’t really represent who they are. But don’t worry, we’re not going to let that happen to you!

Whether you’re launching your first site or revamping an existing brand, it’s sometimes hard to know where to begin. What do you need to think about? What do you need to have ready to ensure things move along smoothly? Are there any additional costs that you need to be aware of?

Today, I wanted to delve a little into some frequently asked questions that I get, especially this time of year when people want to start the new year with a new brand! Read More →

Specializing Is Not About Excluding, It’s About Targeting

Specializing Is Not About Excluding, It's About Targeting

Many people have a deep fear of putting a stake in the ground when it comes to their niche. They may have an idea of who they want to work with, but there is a fear around committing to that on their web copy and materials. Today I aim to put that fear to rest and show you why finding (and claiming) your niche is important.

I recently had a kick-off meeting where my client and I were discussing their homework to ensure we’re on the same page before we start working on their branding together. They had a very vague response in their “who is your ideal client” question, so I made it a point to delve a little deeper. They were able to give me a little more detail, but I noticed that any specifics they gave me were quickly followed by some sort of “but we don’t want to exclude anyone” statement. Read More →

When is the Best Time to Invest in Your Branding?

Branding your business can sometimes feel like a Catch-22. In order to afford to invest in creating an authentic, polished brand, you have to have an authentic, polished brand that clients will trust and buy from in the first place. So what to do first? Do you invest in design up-front or do you wait until you’re more established to invest in design?

The cool thing about starting your entrepreneurial venture is that your business constantly evolves. The scary thing about starting a business is that it constantly evolves.

When you’re first starting out, your business is constantly changing. You can re-strategize, tweak and evolve from day to day. You get to revisit your target audience if it’s not quite who you thought you’d love working with, you can fine-tune your services & packages and for all intents and purposes “shoot from the hip” and see what you capture. Read More →

Why It’s Important To Plan Content Before Designing Your Website

The first thing everyone wants to talk about is what their branding and website are going to look like. What colors they like, what sites they want to emulate and where the images will go. But planning your site content is a must before you start design work on your website. And not just gathering your content, but strategically planning what feeling you want to convey to your audience and what message you want to get across.

I recently started being stricter about requiring site content before I start any design project. The main reason being that waiting for content from my clients was the biggest cause of launch delays. Often times clients come to me sooo excited to begin design and they “have an idea” of what their text will be, they “just have to write it down”. So no problem, I can see they’re working on it, let’s start, right? Read More →

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