Many people have a deep fear of putting a stake in the ground when it comes to their niche. They may have an idea of who they want to work with, but there is a fear around committing to that on their web copy and materials. Today I aim to put that fear to rest and show you why finding (and claiming) your niche is important.
I recently had a kick-off meeting where my client and I were discussing their homework to ensure we’re on the same page before we start working on their branding together. They had a very vague response in their “who is your ideal client” question, so I made it a point to delve a little deeper. They were able to give me a little more detail, but I noticed that any specifics they gave me were quickly followed by some sort of “but we don’t want to exclude anyone” statement. Read More →
Branding your business can sometimes feel like a Catch-22. In order to afford to invest in creating an authentic, polished brand, you have to have an authentic, polished brand that clients will trust and buy from in the first place. So what to do first? Do you invest in design up-front or do you wait until you’re more established to invest in design?
The cool thing about starting your entrepreneurial venture is that your business constantly evolves. The scary thing about starting a business is that it constantly evolves.
When you’re first starting out, your business is constantly changing. You can re-strategize, tweak and evolve from day to day. You get to revisit your target audience if it’s not quite who you thought you’d love working with, you can fine-tune your services & packages and for all intents and purposes “shoot from the hip” and see what you capture. Read More →
The first thing everyone wants to talk about is what their branding and website are going to look like. What colors they like, what sites they want to emulate and where the images will go. But planning your site content is a must before you start design work on your website. And not just gathering your content, but strategically planning what feeling you want to convey to your audience and what message you want to get across.
I recently started being stricter about requiring site content before I start any design project. The main reason being that waiting for content from my clients was the biggest cause of launch delays. Often times clients come to me sooo excited to begin design and they “have an idea” of what their text will be, they “just have to write it down”. So no problem, I can see they’re working on it, let’s start, right? Read More →
There are plenty of articles out there telling you why Squarespace is better than WordPress or vice versa. In my opinion, there is no “better”, it’s more about what you’re most comfortable using and what allows for your business to grow in the way that you want.
I find that Becky Kinkhead explained it best by saying:
Squarespace is like renting an apartment. You can make it aesthetically appealing with your brand identity and nice graphics, but there are certain limitations. You are clearly limited in what you’re doing.
WordPress is like buying a home. It’s yours to do whatever you want. Try every idea that comes to mind – but you’re going to have problems that come up that’s your responsibility to fix. Whether that’s adding security or fixing leaks.
~ Becky Kinkhead
In order to determine whether WP or SS is best for you, I’ve put together some questions to consider in helping you make a decision. Read More →
We don’t always think of ourselves as being a brand, perhaps we only assign that to people who own businesses with several employees. But consider this quote:
Even individuals need to develop a brand for themselves… Whatever your area of expertise, you can take steps to make people think of YOU when they think of your field. – Accelepoint Webzine
Now if you’re here, you probably have some interest in branding yourself as a business owner. Whether the business is you, as a speaker, coach, author, or whether you have a business under a standalone name, the same basic branding principles apply.
Here are some amazing quotes about personal branding that will hopefully help you see the importance of having an authentic and unique brand and will give you some food for thought, to see if your brand is aligned with what you’re hoping to portray. Read More →
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