Notes from the Studio


Hiring a Brand Designer? Do This First!

Up-leveling your business can be really exciting. If you’ve ever felt a little shame when sharing your site or handing out your business card because what you have visually doesn’t stand up to what you offer and what you deliver, then it’s even more exciting to finally be at a place where you can align your visuals and services.

But here’s a little-known fact about branding and design: A lot of the work is done up-front.

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Scarlet, Ivory & Indigo

I wanted to put together a social media graphic for July 4th, and I wasn’t super inspired by creating one Red, White & Blue BBQ themed graphic. But it occurred to me, it doesn’t have to be one graphic that has these colors and it doesn’t have to be summer/BBQ themed. Why not create three mood boards, one for each color?

I thought that might be more fun and can still be used for inspiration.

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Adding multiple external links to Instagram

Making the Best Use of #linkinbio on Instagram

Don’t you wish Instagram allowed you to have more than just one link? You know what I mean, they allow you to add a link on your profile which is great, but if you post about your latest blog post, event or product, there is no way to link directly from that specific image. Yes, you can add the url in the caption, but it’s not an active link so the person would have to manually type it out.

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What Collateral Does Your Business Need?

What Collateral Does Your Business Need?

Often times people are so focused on getting their logo and website ready for a brand launch (or relaunch) that they forget what other materials they might need to support their business. Things like business cards are easy enough to remember, but what about your worksheets or slide presentation templates or Facebook group header?

Not every business will need the same collateral items, which is why I give my clients the option to pick the items that make the most sense for their business.

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7 Mistakes to Avoid in DIY Design

7 Mistakes to Avoid in DIY Design

When you’re starting out in your business, you don’t always have the budget to hire a designer for every graphic you need a create. Whether all your designs are DIY or you have a brand created by a designer, but need additional graphics, many entrepreneurs have had to take on some design work at some point. I always applaud those who jump in and give it a go, but I also know that sometimes you might feel like you’re a bit in over your head.

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Lessons I Learned From My Moonlighting Days

Lessons I Learned From My Moonlighting Days

There are salaried employees and there are business owners… but don’t forget about the salary employees who freelance in the evenings. The moonlighters, the side hustlers. It feels like these days there are many more people who want to (or have to) take on a second job to grow their passion business. I myself did it for many years and I made some notes of things I learned during that time.

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How Should a Newsletter and Blog Work Together?

I very often hear “the money is in the [email] list”. And I also hear that in order to build an audience, the blog is where you start. However, not much is said about how these two components work together.

Some people find it daunting to have to upkeep a blog and on top of that create newsletter content, but there are various ways to have both while keeping your sanity and having them naturally feed into each other.

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Do I Need a Blog on My Site?

To be honest, I’d be hard-pressed to find instances in which having a blog on your site is not useful. Often people might be intimidated by a blog because they feel they have to write several times a week, but really, the key is quality and consistency. There are many benefits to having a blog and I’ve listed a handful below in case you’re on the fence.

Benefits of Having a Blog

For someone like myself, having a blog is great to show my expertise and to give potential clients an idea of how I work.

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