11 Essential Elements Every Website Should Have

Regardless of what field you’re in or who your ideal client is, there are some key pages and site elements that will greatly improve your visitor’s experience while browsing your site. Whether you already have a site or are planning your new site, the items below will give you some food for thought. Now, I’m by no means the only person who’s ever written about this, but hopefully some of the tips I’m offering will give you new insight. Let’s start with the must-have Pages… Continue»

How to Easily Enable Rich Pins on Pinterest (and what the heck are they!)

Ever noticed when you’re browsing on Pinterest that some pins have the author’s icon and name and that there is a bold title, but other pins don’t have this info? Well, the ones that do have this extra content are using Rich Pins. Rich Pins are Pins that include extra information right on the Pin itself. Right now, there are 6 types of Rich Pins: app, movie, recipe, article, product and place. To get started, you’ll need to prep your website with meta tags, test… Continue»

Using Pinterest Boards to Establish Your Brand Style

Creating an inspiration board is a great way to begin the design process. Not only will it help you get clearer on what you want, it will help your designer get a better sense of what you’re looking for. I provide my clients with a bit of homework before starting a project. Questions regarding their offering, who their clients are and what their goals are for their branding and business. However, some adjectives can be subjective. One person’s idea of luxury or fun can differ… Continue»

Don’t Compromise, Be Strategic: Quality vs Speedy vs Inexpensive Design

So many new entrepreneurs spend a lot of time trying to figure out how to get fast, cheap and good design. Time that they could be spending on growing their business. They want to have everything perfect up-front with amazing, eye-catching design… but they’re also really excited and ready to launch their business so they want it done quickly… and they probably don’t have a ton of money to spend on design, so they want it done inexpensively. The problem is, there is no such… Continue»

What’s a Style Guide? Do I Need One?

To truly create a professional and trustworthy brand, you need to be cohesive and consistent. Just imagine if you keep changing your logo, if your colors don’t match across social media and if your materials look completely different each time. For someone who doesn’t know you well enough, they might think they’re dealing with completely different companies. We definitely don’t want your clients getting confused! That’s why I always include a guide with all my logo design projects. Simply put, a style guide is a… Continue»

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