“A brand is much more than just a logo; it’s the entire experience people have when they interact with your business.” Lauren Hooker, Elle & Company
To me, the key in that quote is “an entire experience”. On-boarding your client doesn’t begin when a potential client first contacts you to talk about working together. It begins much sooner than that. How did they find out about you in the first place? READ MORE→
“Price is what you pay. Value is what you get.” Warren Buffett
A huge part of what motivates someone to work with you over someone else who is equally qualified is perceived value. Things like testimonials and recommendations from colleagues play a big roll, don’t get me wrong, but once someone lands on your page, they still need to feel that you understand their needs and that you have the solution for their particular situation. READ MORE→
Often blues are associated with men and masculine elements. But there are still ways to use blue and have a distinctly feminine look. Incorporating more organic and even illustrative visuals and brighter, more traditionally feminine colors as accents will definitely soften the masculine perception of blue. Even if blue is the primary color, the way you use it can shift how it’s perceived.
This mood board was inspired by the top left image “I would like to paint the way a bird sings”, which I found while browsing Pinterest. READ MORE→
Developing your business can be daunting. Figuring out your why, message, services and look is time-consuming and requires a lot of brain power. On top of that, you now have to research a bunch of terms and concepts that brand designers throw out at you? Ugh! I know, but don’t despair, I’m helping you clear all that up so there’s one less thing on your to-do list.
I always aim to make everything on my site as easy to comprehend as possible, but in all my years in the industry, I have grown accustomed to certain terms and concepts that I sometimes forget are not day-to-day lingo to the people who come seeking my services. READ MORE→
For some the answer is a resounding YES! And yet I’ve met with a lot of people who are excited to get going, but don’t know where to begin and end up getting stuck. This can either lead to never getting started, or haphazardly putting something together that doesn’t really represent who they are. But don’t worry, we’re not going to let that happen to you! READ MORE→
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