Notes from the Studio


Lessons I Learned From My Moonlighting Days

Lessons I Learned From My Moonlighting Days

There are salaried employees and there are business owners… but don’t forget about the salary employees who freelance in the evenings. The moonlighters, the side hustlers. It feels like these days there are many more people who want to (or have to) take on a second job to grow their passion business. I myself did it for many years and I made some notes of things I learned during that time.

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How Should a Newsletter and Blog Work Together?

I very often hear “the money is in the [email] list”. And I also hear that in order to build an audience, the blog is where you start. However, not much is said about how these two components work together.

Some people find it daunting to have to upkeep a blog and on top of that create newsletter content, but there are various ways to have both while keeping your sanity and having them naturally feed into each other.

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Do I Need a Blog on My Site?

To be honest, I’d be hard-pressed to find instances in which having a blog on your site is not useful. Often people might be intimidated by a blog because they feel they have to write several times a week, but really, the key is quality and consistency. There are many benefits to having a blog and I’ve listed a handful below in case you’re on the fence.

Benefits of Having a Blog

For someone like myself, having a blog is great to show my expertise and to give potential clients an idea of how I work.

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Finding Affordable Stock Photography

It’s clear that visuals are important. 90% of all information sent to the brain is visual. In fact, the brain processes images 60,000 times faster that it does text (source). So it’s no wonder that we want to ensure we have beautiful, quality graphics on our website, collateral materials and social media marketing. In an ideal world, all our images would be custom shot or illustrated for our specific needs, but not everyone has an eye for photography or the budget for a custom shoot.

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Creating a Productive Work Week

One of the things that can trip us up the most as entrepreneurs is time management. Everyone’s sweet spot is different. While one person might love to have a completely different schedule each day, others like to have a carefully curated schedule. There is no right or wrong here, as long as your work is getting done and you’re not feeling overwhelmed. Your schedule should be unique to you, not a cookie cutter version of someone else’s ideal week.

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Enhance your client experience with a Welcome Package

Enhance Your Client Experience with a Welcome Package

“A brand is much more than just a logo; it’s the entire experience people have when they interact with your business.” Lauren Hooker, Elle & Company

To me, the key in that quote is “an entire experience”. On-boarding your client doesn’t begin when a potential client first contacts you to talk about working together. It begins much sooner than that. How did they find out about you in the first place?

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Are Your Services Valuable to Your Clients?

Are Your Services Valuable to Your Clients?

“Price is what you pay. Value is what you get.” Warren Buffett

A huge part of what motivates someone to work with you over someone else who is equally qualified is perceived value. Things like testimonials and recommendations from colleagues play a big roll, don’t get me wrong, but once someone lands on your page, they still need to feel that you understand their needs and that you have the solution for their particular situation.

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Navy Femme Mood Board

Often blues are associated with men and masculine elements. But there are still ways to use blue and have a distinctly feminine look. Incorporating more organic and even illustrative visuals and brighter, more traditionally feminine colors as accents will definitely soften the masculine perception of blue. Even if blue is the primary color, the way you use it can shift how it’s perceived.

This mood board was inspired by the top left image “I would like to paint the way a bird sings”, which I found while browsing Pinterest.

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