Branding Insights
Here’s where I share personal insights on strategy-led branding, entrepreneurial wellness and connecting to your audience on a deeper level
Browse by Topic: Start Here✨ | Brand Strategy | Creative Business | Visual Identity & Design | Wellness Mindset | All
What does your brand vision look like?
I'm sure you've heard about a Mood Board. It's a collage that pieces together images that you love to help you communicate what you're trying to create.
Recently, I created a Brand Vision Board, one that represents the feeling of how I see myself running and being in my business. I gotta say, I really enjoyed doing this for myself and thought I'd share what mine looks like.
How to attract your ideal clients
It's always exciting when a new prospect reaches out to you. But by contrast, it's a little frustrating when you find out they're not a good fit. Why are you not resonating with your ideal clients?
Most people at this point immediately want to create new graphics or change their visual brand. And that may be part of the reason depending on how your visuals represents you... but let's take a look at a few other steps to take before you invest money on design.
What is brand strategy?
You have an idea of what you want your brand and business to look like. But how do you get from where you are now to that vision you want to grow into? That’s where brand strategy comes in. While brand strategy can take various forms depending on who you work with, I wanted to define what it looks like working with me. I have a clear process that I take you through and it looks like this…
What if there's no right or wrong way to run your business?
Often we're worried about the right and wrong way to do things because we've subscribed to this idea that there is ONE specific way things can and should unfold. Do A, then B and you'll get C. What if you couldn't get it wrong?
Setting worthy goals
We get a sense of achievement from just the act of setting goals. Before we’ve even taken any action. But after that initial excitement is gone and you’re actually having to do the work, what’s going to keep you going?
How well do you know your people?
Often times what stops us from moving forward is fear of what “they” may think. I had a chat with one of my friends who was feeling stuck. She knew what she had to do, but couldn’t move past doing it. What will “they” think? Am I going to sound stupid? Sound familiar? But who are “they”?
Can brand strategy really help you achieve your goals?
If you’ve been following me for a time, you’ll know that I believe in a holistic brand strategy approach. On my home page, I briefly touch upon three main reasons why I believe strategy is important. And today I wanted to expand a little on each of those.
What it takes to build a brand foundation + set goals
Making the mental shift from fear to excitement can often be difficult. In particular if you’ve never considered that the difference between the two can be a slight change in perspective. When it comes to making business goals, I often see folks in two camps: analysis paralysis or speed-racing to execute (without a plan).
Are core values really important?
We all have many values, small and large, that define who we are and what we stand for. Core Values allow us to pave the way as we make decisions for our business. How? Glad you asked!
Hiring a brand designer? Do this first!
Up-leveling your business can be really exciting. But here’s a little-known fact about branding and design: A lot of the work is done up-front. Even before you start talking colors and fonts and visuals, you have to get to know your business. Really get to know your business.
7 mistakes to avoid in DIY design
In order to ensure your designs are polished and professional, I’ve put together a list of mistakes I see often by DIYers and some notes to easily improve your graphics. Let’s dive right in!
Creating a productive work week
One of the things that can easily trip us up as entrepreneurs is time management. Everyone’s sweet spot is different. While one person might love to have a completely different schedule from day to day, others like to have a clearly defined and consistent schedule. There is no right or wrong here, as long as your work is getting done and you’re not feeling overwhelmed.